Equity Growth
We work closely with you and your team to grow your equity value over time
We view equity growth as the fundamental building block of a founder's financial success and the critical aspect of creating financial security for a founder. We've successfully worked on equity growth with multiple founders over many years.
A company with a strong purpose, clear vision, and great leadership has the best chance of long-term success. We use our working backwards process with the first-principles method to help you grow bigger, stronger, and faster, with less risk.
Our history of founding, investing in and advising tech companies gives us a broad range of experiences to call on and a strong network to work with.
Our areas of expertise
We leverage our experience to drive value creation, with expertise in:
Level-order leadership: Our framework for absolute alignment and purpose-led top talent, with clear ownership, accountability and efficient decision-making in the company.
Metrics-driven growth: A data-led operating system for scale, focussed on marketing and customer efficiency, to ensure all the ingredients are there to grow the company effectively.
Financial Optimisation: An equity-growth led focus on value creation, financial modelling, and cash efficiency.
Corporate Development: Assisting with strategy and risk management, securing funding or making acquisitions (as needed), developing strategic relationships and ultimately running a successful, competitive process for a first-class exit or helping de-risk and double down to maximise equity value
The stages
Our equity growth model is based on a five stage approach:
A Solid Foundation: A game worth winning, that we can win, and we have a shot at greatness. We’ve earned the right to grow.
Build and Grow: Aim high: Build Product excellence. Engineer success. Acquire customers and grow.
Operating Efficiency: Improve operating performance
Scale and Moat: Add fuel to what’s working. Build a moat.
Truly Great: Win together. A first-class exit, or de-risk and double-down.
We generally have an intensive period when we start working together to get everything set up. Once we're in the flow of working well together, we usually catch up for ongoing strategic planning, as well as monthly deep dives and work in progress catch ups (but can meet more frequently if needed).
If you'd like to find out more please click below to get in touch.
FAQs
Is the equity growth model the right fit for me?
We typically work with founders that have been on the journey for a while, want to work closely with an experienced team to level up and where we can see a clear path to help maximise the value of the founder's equity through growth.
Generally founders are running a software, services or consumer company with meaningful revenue and haven't raised institutional capital (venture/private equity), but we've made exceptions to this on some occasions.
Our equity growth model isn't for all founders. We're happy to have a chat and explore but you'll know (and we'll know) very quickly if we should work together or not. If it isn't a strong fit, we're happy to refer you on to others in our network who might be able to help.
How do you evaluate founders to work with?
Before working with founders in this program we work through a due diligence process to ensure there is a fit, there is a real potential for a great outcome and a high likelihood of success. We also encourage you to do due diligence on us. Speak to others in the community or ask us for references.
How many founders do you work with at a time?
We only work with a very small number. We are very selective about the founders we work closely with and are in the fortunate position that we don't have to take on any new relationships unless we feel there is a real win-win opportunity.
I'm looking to raise money now, can you invest or help me raise equity?
We aren’t a traditional investment firm and we generally don't run fundraising processes (for equity) unless we've already been working together over a period of time. It helps us do due diligence by working together and really getting to know you and the business well.
I'm looking to sell my company now
The Equity Growth program suits founders looking to increase their value over a period of a few years before considering an exit. If you're looking to exit now, please contact us, as we may be able to help with Exit Advisory.